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Decision Making Process: How Consumers Make Buying Decision?

Description : Consumers think category, not brands. When they even think to have energy drink, Red Bull takes all the advantages.

Why? Simple, Red Bull created the category. Who else has right to claim the ownership of energy drink category?

Posted By : Sumit on 27/06/2012 16:08:38

Tags : decision making processconsumers buying decision

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