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Utsaha - The Marketing & Rural Fest on November 11-12, 2019

By : Guest on 08 November 2019 E-mail Print Report Abuse

IIM Indore is all set to host the biggest marketing fest of Central India Utsaha, on November 11-12, 2019. This year the team has introduced digital marketing alongside disguised marketing. A ‘mela’ will be conducted as a part of Utsaha at JanapavKuti.


Team Utsaha had successfully conducted the workshop in the IIM Indore Campus recently as a part of the event. Professor Himanshu Rai, Director, IIM Indore also had shared his insights on marketing along with three prominent speakers, who spoke about their experiences and inferences from marketing.


Following the workshop, team Utsaha is ready to host the 11th edition of Rural Utsaha in the village Janapav. Similar to last year when around 8-10 thousand people turned up for the event,  the ‘mela’ this year is also expected to gather people of all age groups and engage them in various activities and games. 

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