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Shuruaat bus arrives at MICA for promotion of global entrepreneurship summit (GES 2017) by Niti Aayog

By : Guest on 23 November 2017 E-mail Print Report Abuse

The 8th annual Global Entrepreneurship Summit (GES 2017) is to be held in Hyderabad, India, from 28th to 30th November. GES 2017 is organized in partnership between the Government of the United States of America and the Republic of India’s NITI Aayog. As part of the on-going efforts to promote the Summit, NITI Aayog with support from The Global Leadership and Education Foundation launched the ‘Shuruaat Bus: Enterprising India, Empowering India’. The Shuruaat Bus arrived at the MICA Campus on Friday, 17th November during which MICA Incubator was showcasing an event to promote entrepreneurship with the help of the existing student-run Entrepreneurship Development Cell. There were 25 students who had pitched about their respective start-up ideas and explained how they were growing as entrepreneurs while studying at MICA.  The students were asked to present their pitches before the Shuruaat Team in the bus, showcasing a new trend concluding to the actual sense of the initiative ‘Shuruaat’.


The Shuruaat Bus, the official ‘Road to GES’ initiative, will embark on a journey across India to empower citizens to become creators of wealth and jobs, to make entrepreneurship a national movement, and to move the needle on the SDGs through entrepreneurship, by leveraging the excitement around GES 2017.



MICA’s incubation centre is the first-of- its-kind, devoted solely to initiatives related to communications technology and services. It aims to encourage entrepreneurship in the communication sector. The Incubator at MICA is committed to the objective of supporting budding entrepreneurs in the entire process of their business formation i.e. right from the stage of conception to the stage of commercialization. MICA Incubator today is a recognized incubator under the start-up India scheme as well as nodal agency for start-up assistance scheme for Govt of Gujarat.


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About MICA

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication. 

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