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MICANs emerge winners at national finals of Samsung E.D.G.E

By : Guest on 05 December 2018 E-mail Print Report Abuse

"Team Jenga" comprising of second-year students Jyot Singh Gill, Kanchan Supekar, Sruthy Whence of MICA Ahmedabad’s PGDM-C course, emerged as the Grand Finale Winners of Samsung E.D.G.E. The competition involved a case study challenge which was open to different domains like marketing, engineering, design etc.

The competition received around 850 team registrations out of which 8 teams were selected for the final round. These included teams from ISB Hyderabad, SP Jain Mumbai, FMS Delhi, MDI Gurgaon, SIBM Pune, IIT Madras and NID.

The first round involved an Executive Summary Submission followed by an on Campus Round. After clearing the Regional Semi Finals, the top 8 teams contended for the Grand Finale. The event had judges from the senior leadership of Samsung across all domains. 


According to “The Rewarding Program” mentioned on the website, the MICAn winning team will be awarded a pre-placement offer from Samsung. The team will also receive a cash prize of ₹ 400,000 and a Samsung product.

When asked the critical factor to their success in the face of stiff competition, the MICAn Team said, “We believe that our creative inputs and our ability to provide a feasible and implementable solution helped us win the competition.”


About MICA

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication. 

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