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MICA hosts social communication workshop 'The Photo Novel Company'

By : Guest on 01 September 2017 E-mail Print Report Abuse

On Wednesday, MICA hosted the award ceremony of ‘The Photo Novel Company’, a 4-day experienced by 180 students, which uses the classroom-as- organization model to learn principles of management, strategic marketing and communication experientially.


As part of the workshop, they were initially taught the various theoretical frameworks relevant to business management, strategic marketing, marketing communication, etc.Further, they were provided training on skills such as script writing, photography, production management, page composition, editing, etc. and in ‘business units’ of 12, they were expected to develop a photo novel on a social issues like food conflicts, trolling and online abuse, misplaced patriotism, clean water sanitation, alcoholism, etc., targeting the urban youngsters. They were also mentored by an assigned MICA faculty interested in that issue.



At the end, the students showcased their photo novel to a 3-member jury and the entire batch.The award ceremony witnessed the release of all the 15 titles by the chief guest, Ms. Jyoti Sudhir, who holds a Masters in Human Development and specializes in devising high-impact, cohesive external and internal communication strategies, effectively managing multi-disciplinary teams and executing marketing, communications, and human development plans. She is also an internationally certified Personal Empowerment Life Coach. She was accompanied by MICA President Dr. Shailendra Raj Mehta and Dean Dr. PreetiShroff.


This was followed by the giving away of the Excellence Award (trophy) and certificates to the three best performing teams, whose works, addressing the issues of clean water and sanitation, the Indian Education System and LGBTQIA respectively were showcased at the ceremony.


The winning entry, titled “Blood Bath”, emphasizes the need for water conservation through a very engaging tale that uses the thriller genre.


Dr. Kallol Das, lead faculty of the course thanked the president, the dean and mentors of the course for their contribution in the design and delivery of the workshop.


The Photo Novel Company is a unique social communication enterprise funded by its parent organization, MICA. Their mission is to eradicate the various social evils that plague the society through the medium of edutainment through photo novels.


About MICA

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication. 

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