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MICA hosts research colloquium

By : Guest on 08 January 2018 E-mail Print Report Abuse

The 4th of January was a momentous occasion in MICA. It saw the first Research Colloquium of the academic Year. To commence this wonderful proceeding, MICA invited Ms. Nivedita Bhaktha, a doctoral scholar from Ohio State University in the field of Quantitative Research, Evaluation and Measurement.


MICA, promising to be ‘the school of ideas’, proudly embraced this research colloquium with Ms. Nivedita who added deeper insights on understanding such variables which can play a crucial role in understanding consumer behavior, customer demographics and in direction reduction to name a few. Ms. Nivedita gave a deeper conceptual understanding of various models such as Factor Analysis, Structural Equation Modelling, and Latent Class analysis.



One of the most observed spaces in research has been on understanding latent variables. Researchers have been continuously trying to understand the complex way that a latent variable works.Latent variable models help us relate a set of manifest (observed) variables to a set of latent (unobserved) variables. These models are being used in various disciplines, starting from psychology to marketing and communications.


This blend of methodological models and conceptualizing them to relevant disciplines gave a whole new dimension on the existing flourish of knowledge at MICA. The Dean and the Associate Dean of MICA looked at this research colloquium as a great dialogue between quality education and the industrial world outside the academe. In all, it was a wonderfully evocative and enlightening session that set the torch of learning alight for the academic year of 2018.

About MICA

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication. 

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