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International Conference on Media and Entertainment to be held at MICA

By : Guest on 13 November 2017 E-mail Print Report Abuse

MICA is delighted to announce its 5th International Communication Management Conference (ICMC) on “Media & Entertainment Disruptions and Beyond” to be held at MICA, Ahmedabad, India from 11th-13th January 2018.The academic partner for this conference is, USC Annenberg School for Communication & Journalism, USA.


The objective of the conference is to understand effective marketing strategies for managers in the Media & Entertainment industry. The conference will deliberate on the challenges that continue to exist in terms of infrastructure, digital access, content availability, user behavior, and technology led disruptions. The conference platform will enable academia and industry to converge and discuss research based solutions for intractable issues and challenges.


With industry leaders such as Bhaskar Das (President, D B Group), MK Anand (MD, Times Network), Partho Dasgupta (CEO, BARC), Tarun Katial (CEO, Reliance Broadcast), Udit Sheth (Founder, Transstadia), Vinay Singhal (Co-Founder, WittyFeed), Kandaswamy Bharathan (Director, Kavithalayaa Productions), Laxmi Pratury (Co-Founder, INK) and Sameer Pitalwala (CEO, Culture Machine).The conference will also be graced by renowned international speakers like David Craig  and Jonathan David Aronson (from USC Annenberg School of Communication and Journalism), Patricia Lee Dorff (from Council on Foreign Relations) and Sumir Lal (World Bank).


Dr. Darshan Ashwin Trivedi, Conference Chair and head of Media and Entertainment Area added, “Media and Entertainment industry in India is growing at a fast pace. Disruptions have created opportunities for enthusiasts and professional in the field. Dr. Kallol Das, Conference co-chair added, “Apart from the main event, we also have young researchers’ consortium (YRC) as a pre-conference event for young researchers to get valuable mentoring. Further, there are attractions like Kabir Café performance, night tour of the old city, and kite flying on the 14th Jan (post-conference event) for those interested.Intellect, UK (a partner to University of Chicago Press) is the publishing partner of ICMC 2018.


About MICA

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication. 

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