Back to Top

Login | Register

Please Wait ..

IIM Indore partners with TikToK to Bridge India with Bharat, Signs MoU

By : Guest on 17 January 2020 E-mail Print Report Abuse

Ushering in a new era on the Future of Work, Jobs and Skills for better Economy


First ever course module on short form video for better Management Communication, Strategy, Negotiation and Digital Disruption


IIM Indore and TikTok will jointly lead an India wide conversation and dialogue series together with the faculty and students on responsible leadership and how to make policy work better for people. The focus of the partnership will remain on creating high quality first of a kind education module for top B school students, mid-career senior management professionals, government officers, smart city CEOs, bureaucrats, family owned businesses and entrepreneurs to prepare them for management challenges of the future and digital disruption.


IIM Indore and TikTok plan to host joint trainings & workshops on sharing good practices on using the Internet safely and productively along with hackathons for government departments, law enforcements agencies, and government scheme executing partners. In a one of its kind partnership to promote better governance solutions for citizens, capacity building of government departments, digital wellbeing, spread awareness on the impact of short form video story telling in marketing & business management, negotiation, enhancing job creation, and skilling, the Indian Institute of Management Indore has come together with TikTok for a long term sustainable impact led partnership.


While signing the MOU with TikTok, Prof. Himanshu Rai, Director, IIM Indore said, “We’re very excited and delighted to partner with TikTok to develop new modules of short video content storytelling and implement them in communication, negotiation, marketing and strategy programs, both in our flagship programs as well as executive programs. This partnership is in line with IIM Indore’s quest to be a contextually relevant, world-class, socially conscious institute. Together, we want to harness the power of this revolutionary new age platform TikTok, and use it for doing good to the community at large to create an India that is equal, prosperous and happy. This will be further strengthened by the launch of several high level policy engagements and e-services delivery and problem solving workshops for key decision makers helping them harness the power of the Internet better. We hope to leverage this partnership to give the economy also a shot in the arm through exploring newer skills and empowering the youth.”


Speaking on the occasion, Dr. Subi Chaturvedi, Head, TikTok For Good, said, “We are proud to partner with a top Management school like IIM Indore to further the causes of encouraging cutting edge quality education for all, ushering in a new future of work, enhancing skills, building capacity of management professionals, decision makers and policy makers to tell better stories and driving job creation, delivering better governance, decision making, and creating new opportunities of growth for India’s boosting local economy. The internet is the single most powerful tool which has changed the way we work, live, and play. It is a source of new knowledge and is filled with possibilities. TikTok has changed the way we tell stories and now we see a new India rise and take its place under the sun, using TikTok for Good. We are happy to see that TikTok through this partnership with IIM Indore is helping bridge India with Bharat.”


Dr. Rai further added, “IIM Indore is one of the few “triple crown” accredited institutions in the world, and as such, believes in giving a global voice to India and Indians. Disruptive technology being the order of the day, needs to be adopted and used to further causes that serve our country well. With its increasing global outreach, India in general, and IIM Indore in particular, wish to showcase the strengths of our scientific, social, and cultural moorings, and this partnership is a step in that direction.”


Dr. Chaturvedi further added, “Tiktok the world over has disrupted the short form video story telling format creating a new language of communication and bringing Bharat to the forefront of India. It is also telling the world that India has a lot to share and give to the world building peace, powering innovation and using technology for Good, through entertaining, joyful, inspiring creative videos. Young Indians from the largest urban metros to the smallest and more far flung parts of India are experiencing freedom of expression and sharing original videos with their stories. This partnership will harness this power for meaningful and productive use of the internet for collective good and digital well-being by all stakeholders including government, industry, media and society at large”.  


TikTok will also collaborate with IIM Indore to support in furthering the Digital India mission of a fully connected and empowered India through digital literacy workshops, capacity building and organise several hackathons across states with an aim to engage the youth to come up with a tech or non-tech solutions and address better e-delivery and good governance solutions. 


Media Query Contact: Ananya Mishra, Communications Executive, IIM Indore | e-mail: | Mobile: 09977505594


About IIM Indore:

Established in 1996, with the objectives of imparting high quality management education and training by the Department of Higher Education, Ministry of Human Resource Development, Government of India; IIM Indore is recognized as one of the premier management institutions, comparable to the best in the world for teaching, research and interaction with industries and is an institute of national importance under the Indian Institutes of Management Act 2017.


Spread over a 194 acres, IIM Indore stands with pride, with the Triple Crown of triple accreditation, first from the Association of MBAs, AMBA in 2016 (a UK-based accreditation agency); and second from the AACSB in 2019.Recently, the Institute has also received re-accreditation from AMBA for next five years. The Institute has been awarded the EFMD Quality Improvement System (EQUIS) accreditation by EFMD, the globally recognized international organization for management development on December 10, 2019. As of March 2019, the ‘Triple Crown’ was received by only 90 business schools globally, out of the 13,000+ schools offering business degree programmes. 


IIM Indore is now the second IIM in the nation to receive triple accreditations. IIM Indore has been a leader in the field of management education, interfacing with the industry, government and PSU. 


With a mission to be a contextually-relevant business school with world-class academic standards that develops socially-conscious managers, leaders and entrepreneurs, IIM Indore is one of the fastest growing institutions in India today. The Institute has bagged a position in Top 100 in FT Rankings 2019 and stands at Rank 5 in the NIRF Rankings 2019. Completing glorious 23 years in 2019, IIM Indore currently offers seven major programmes and multiple customised Management Development Programmes and Executive Programmes. 


IIM Indore has been successful in the job placements, with the latest graduating batch receiving the highest international package of Rs. 89 Lakhs and domestic package of Rs. 40 Lakhs in 2019. The Institute looks forward to not only academic achievements, but also towards contributing to the society and nation as a whole, thereby joining hands with the government and administration and local and state level in the coming years. 


About TikTok: TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.


About TikTok For Good: Use TikTok to do good. It's a simple idea that can change how non-profits tell their stories and connect with their supporters. Our mission is to inspire and encourage a new generation to have a positive impact on our community and our planet. We work with non-profits to provide best practices and tools to reach and grow their supporters and raise awareness for their causes. TikTok For Good has launched campaigns in the United States, India, the United Kingdom, Japan, Korea, France, Germany and Mexico, among others. We have partnered with some of the world's leading non-profits including the World Wildlife Fund, Conservation International, GiveIndia, the British Olympic Association, the Red Cross, the American Society for the Prevention of Cruelty to Animals, and others. To learn more, visit

Source : ,

back to the top

You need to be logged in to post comment

Comments (0)

Related News:

More news from this category

Quick Links

Browse By Category

Subscribe to "news" Feeds

Enter your email to receive "news" Updates:

Stay in touch :           

Search For :
Part Time Mba Resume Schools In India Syllabus Symbiosis

to 9870807070

to your account


Remember Me

Forgot your password?

Sign-up now

Join and Share your Knowledge. Registered members get a chance to interact at Forum, Ask Query, Comment etc.