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IIM Indore & IIM Bangalore to Conduct 'Marketing For Startups' Event

By : Guest on 11 October 2018 E-mail Print Report Abuse

IIM Indore in collaboration with IIM Bangalore is organizing an event ‘Marketing For Startups’ on October 13, 2018. The event scheduled at IIM Indore campus, focuses on the objective that effective marketing strategies could be the difference between the success and failure of a start-up. Buzz alone wouldn’t guarantee a start-up its sought success, but it certainly doesn’t hurt. To stand out in the noise, start-ups need to do more to draw attention. Some start-ups are great at this. Innovative Marketing techniques equip the Davids (startups) successfully establish themselves against the Goliaths (existing business leader) and compete for consumer market share and mind share.


The event would have eminent speakers namely, Mr. Annkur P Agarwal, Co-Founder at Pricebaba; Ms. Almitra Karnik, CMO, Clevartap; Mr. Vinay Singhal, Co-Founder & CEO, Wittyfeed; Mr. ThiyagarajanMaruthavanan, Partner, Upekkha and Mr. NirajRanjan Rout, Founder, Hiver. They will be discussing on topics like—Demystifying content marketing for startups; Marketing for startups; etc. and share their views about when to do marketing, how to go about segmentation, targeting and positioning strategy. A panel discussion would also be held.


The participants would get a platform not only to learn from the eminent speakers, but also interact with them over the half-day event. Registration is free, although,is must for attending the event.


For details, visit:

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