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Case Study to synergize academia and industry: GSMC 2017

By : Guest on 14 February 2017 E-mail Print Report Abuse


IIM Raipur in association with ET Cases, concluded the third Global Summit on Management Cases at Hotel VW Canyon today. Various B-school faculty, researchers, practitioners, consultants presented their cases on different real-time corporate problems. About 100 cases were presented in the two days summit. The summit successfully synergized real corporate life and academic studies to create a better learning experience for all.       

 

Technical sessions on various aspects of management, such as   Operations & Information Technology, Strategic Management, Financial Management, Marketing Management and General Management & Other Related Areas, were conducted. Some of the cases presented were 'Spicejet  Airlines in 2016: Will it sustain profitability?’’; 'Organising the unorganised: A case on systematic garbage collection”; “Patanjali  Ayurved Limited: Skills Gap Analysis: a case of Faridabad Industries in India' ; 'Man Vs Machine: a case of Wipro and Pyramid on a shaky ground'.  The moderators of the event critically analysed the cases presented and awarded the best cases in different categories.                      

 

Awards were presented to the best cases in four different categories starting with Dr .AlaguPerumal, LIBA, Chennai under the Category of IIM RAIPUR- ET CASES Award – for a case with Social Initiative.            

 

The next went to Shouna K Basak, KushalSaha and Sudhansh U Shekhar, IIM Calcutta, under the Category of IIM RAIPUR- ET CASE CONNECT Award – for a case with Global implications. Another award was given to Miss Neha, Assistant Professor, Institute of Management, Nirma University, Ahmedabad under the Category of IIM RAIPUR- ET CASES Award– for a case, showcasing futuristic and progressive idea.

 

And the last to Dr. Amitabh Deo Kodwani, IIM Indore under IIM RAIPUR- ET CASES Award – for a case having an interdisciplinary scope.                                    

 

This summit was an opportunity to know about the contemporary practices in management case writing and case handling in the class. Some issues regarding the case-based teaching method were discussed in the summit. One of the most important latest trends discussed was the need to make cases short, crisp and catchy. The case should be written with target audiences in mind was the next valuable point of discussion. And many of the presenters very beautifully captured the crux of the situation in the cases they built.

 

One of the keynote speakers, Dr. PrasannaChandra, Professor from IIM Bangalore spoke about the corporate objective of increasing the economic value of firms in a legal, ethical way and in the process creating value for the society. Commenting on the Indian business scenario, he said that capital misallocations by corporates have resulted in huge pressure on Indian banks.  The key is to finance proactively and not reactively. He presented the value octagon, citing the case of Berkshire Hathaway, for a corporate to be successful. The eight values, that were stressed upon and discussed in detail were -Capital Allocation, Performance Management, Corporate Governance, Corporate Risk Management, Cost Management, Strategic Financing Decisions, Strategic business model, and Mergers, Acquisitions & Restructuring. He concluded by listing the qualities of a corporate leader that one can learn from Mahatma Gandhi, the father of Nation, - Complete identification with the masses, Simplicity, honesty and being a powerful communicator.

 

The keynote address was delivered by Ambi M.G. Parmaeswaran, Brand Strategist, Author and Founder, Brand-Building.com. He spoke about the importance of short cases in Indian Management schools. He illustrated with the example how he started teaching small case from business daily. Cases are important from an industry-academia collaboration perspective and give students a perspective and critical scenario as a part of their learning.  It is an important way of opening dialogue between the industry and the B-schools. There are many unique scenarios to Indian Business, which can’t be understood by International cases. Summits such as GSMC 2017 provide the perfect platform to explore, identify and address the issues, which would substantially help FPM scholars in the journey ahead and promote the habit of reading among students.

 

 

The valedictory session of two days Summit kicked off by the concluding remarks presented by Prof B.S.Sahay, Director, IIM Raipur. He thanked both the dignitaries for their enriching keynotes. Speaking on the case method of teaching, he said, “It’s important to interact with data. We need to focus on primary data so that more justice is done to cases and teaching. We must have our own cases repository.” He emphasized on the inclusion of visuals, and collecting data from the field to learn from the case. He added, “Everybody takes pride in teaching but they must take pride in learning, too.” As per him, new teaching methods must be based on the principle of Class room LAW, which he has described as Listening, Asking and Watching (LAW).

 

Prof. PRS Sarma, Co-chair GSMC 2017 in his report, he shared the mega success story of GSMC 2017. He laid huge emphasis on the ideology behind this event and how the two day summit was a grand success with presenters all across the country coming up with innovative cases. He quoted Dr. APJ Abdul Kalam, “Thinking is progress, not-thinking is the stagnation of the individual, organizations and nation. Thinking leads to action, Knowledge without action is useless and irrelevant. Knowledge with action is converting adversity into prosperity”.  He could imagine the three year old GSMC celebrating its 100th anniversary where people from all across the globe would take pride in this summit.

 

The Summit was concluded by the vote of thanks submitted by Prof. Vinita Sahay, Professor, IIM Raipur and Summit Co-chair. She acknowledged the continuous support from all corners of the world in making the Summit a grand success and congratulated the award winners in various categories and she has also urged the case writers to support the Summit in its future editions with augmented levels of gusto and energy. It was privilege for the PGP students to have a lecture from the Brand guru, Ambi M.G. Parmeswaran, on branding and advertisement. She thanked the ET cases, faculty members and FPM fraternity for sincere work and efforts to make GSMC 2017 reach zeniths of success.

 

This summit was an opportunity to know about the contemporary practices in management case writing and case handling in the class. Some issues regarding the case based teaching method were discussed in the summit. One of the most important latest trends discussed was the need to make cases short, crisp and catchy. The case should be written with target audiences in the mind was the next valuable point of discussion. And many of the presenters very beautifully captured the crux of the situation in the cases they built..  

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