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Annual Survey by GMAC

By : Dr. Anand Wadadekar on 30 April 2014 E-mail Print Report Abuse

A worldwide survey of over 12,000 prospective graduate-level business students across the globe has revealed that the number of management education aspirants focusing on exclusively on specialised master’s degrees has increased from 13% to 20% over the last five years. 
    The annual Prospective Students Survey report, released by graduate management admission council (GMAC), further reveals that the number of candidates exclusively considering an MBA qualification had declined from 55% to 53%. Meanwhile, crossover demand — prospects considering both MBA and non-MBA specialised master’s programmes in business — declined from about a third to a quarter. Said Gregg Schoenfeld, GMAC director of survey research, “Business schools are drawing more diverse students overall, but they are finding the applicant pools becoming more distinct.” 
    Some of the other key findings of the survey are: 
    Men are more likely than women to focus on MBA programmes. 60% of the men and 45% of the women considered pursuing only MBA programmes 
    Women are more likely than men to focus on specialised master’s in business programmes. 27% of women and 15% 
of men considered these specialty degrees 
    Candidates aged 24 and younger of both genders (31% of the women and 29% of the men) are more likely than older candidates (26% of women and 19% of men) to think about both types of programmes. Overall, women (29%) are more likely than men (24%) to keep study options open. 
    Wide regional variations in prospective student demographics, motivations, and intentions are seen, as students pursue graduate management degrees to further careers in a variety of fields, from finance/accounting to healthcare to government/non-profit and entrepreneurship. 
    Nonetheless, there are some persistent commonalities among prospective students worldwide: 
    Primary motivations for pursuing a graduate management degree include increasing job opportunities, developing business knowledge, and increasing salary potential. 
    No matter where students preferred to study, the quality of the educational system in that country or location was a key factor. 
    “Despite the diversity of candidates, demographically, geographically, and in their programme orientation, prospects tend to seek quality education to improve their career prospects,” concluded Schoenfeld.

Source : , GMAC

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