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A drop of love - MICA Jagritihosts' Parivartan-2017

By : Guest on 28 November 2017 E-mail Print Report Abuse

Team Jagriti hosted ‘Parivartan 2017’, the annual blood donation drive at MICA. This year, Parivartan was sponsored by HDFC Bank in association with Red Cross. Food and beverages were sponsored by The Dark Roast, Prahlad Nagar. The event saw a staggering turnover of around 100 donors. Among the donors were students, faculty and staff from various departments at MICA.


“This is the fifth time I am donating. I always make sure that I participatein any blood donation drive that happens in my vicinity. I believe that this is a small way in which we can give back to society. I had heard of MICA’s blood donation drive,so I made sure, I woke up early to make it in time for it” says Reuben Mathews, a first-year post-graduation student at MICA.



The students were initially educated about the dos and don’ts of blood donation, and later sent for a complete check-up to analyse if they were fit for donation. Post donation, members of Jagriti, the student run social service wing of MICA also distributed goodies such as cookies and cupcakes, bottles, juices etc., to the donors to appreciate their contribution, and to encourage them to keep donating.


MICA Jagriti is the Social Responsibility Wing at MICA. Jagriti looks at building social collaborations between the community at MICA and the corporate world. They seek to take the initiative of the social collaboration to the three villages surrounding MICA to a citywide platform for impacting change in Ahmedabad.


About MICA

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication. 

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