ISB launches 'Wow' Campaign on Earth Day

The Indian School of Business (ISB) marked the 40th year of Earth day with a tree plantation drive.  An enthusiastic group of students, faculty and staff at the Indian School of Business (ISB) participated and pledged to save Mother Earth. The day also marked the launch of ‘Wealth out of Waste’ (WOW), a waste recycling campaign.

The day started with a poster presentation which saw a creative display of posters depicting climate change, environmental hazards, importance of recycling waste, etc. Juliet Wurr, Public Affairs Officer, Consulate General of the United States, Hyderabad, was the judge for the poster competition. She also screened the film ‘The Big Energy Gamble’, which showcased a campaign to slash carbon dioxide emissions and promote energy efficiency, led by Arnold Schwarzenegger, Governor, California, US.

This was followed by a tree plantation drive, for which the ISB community gathered in huge numbers to plant their very own tree on campus. For many of the students, this was their first experience of planting a tree. “This is a great initiative taken by the school and the green initiative should be made bigger,” said Suryanka Jatain, Class of 2011. Vikram Bagepalli from the Class of 2011 said that there needs to be more awareness about the importance of planting and saving trees and added that this programme should be implemented throughout the year and not just on earth day.

The WOW campaign plans to install a sustainable composing food unit to recycle the waste. The ISB is also partnering with the ITC to recycle paper and plastic to carry forward the green culture on campus.

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