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2017 IIM Indore-NASMEI Summer Marketing Conference in July

By : Guest on 10 May 2017 E-mail Print Report Abuse

IIM Indore in collaboration with North American Society for Marketing Education in India (NASMEI) is hosting the 2017 IIM Indore-NASMEI Summer Marketing Conference from July 27-29, 2017. The theme of the conference is to focus on identifying ways of enriching customer values through unique product offerings supported by strong branding. The theme focuses on the belief that significant advances in technology and communications, facilitated by social media, in recent years have greatly contributed to making experience delivery to consumers easier. ‘Customers have abandoned the traditional one-way passive reception of product and brand-offerings, and now consciously look for ones where creation of value happens. Marketing’s role has seen a steady jump in enabling effective user-brand interactions putting the onus on brands for supporting product offerings with personalized marketing efforts’ says Professor Abhishek Mishra, Faculty, IIM Indore and Conference Convenor.


The conference will be organized in two independent levels. The first day of the conference will feature three parallel workshops and the second and the third day of the event will witness various keynote speeches, panel discussions and paper presentations.


The selected abstracts from the conference will have an opportunity to publish their full papers in a conference special issue of The Journal of Indian Business Research (ABDC classification C) and Journal of Global Marketing: Special Issue on Marketing Challenges and Opportunities in India (ABDC classification C). The best three papers would also receive cash prizes.


For details, visit:

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