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MICA professor awarded ‘Best researcher of the year’ award

By : Guest on 01 March 2019 E-mail Print Report Abuse

On February 28th, ProfessorVarsha Jain, Professor, Integrated Marketing Communications and the Chair, FPM (Doctoral Level Program), MICA won “Best Researcher of the Year Award 2019” during the Education to Entrepreneurship Summit hosted by Integrated Chambers of Commerce and Industry. The event was organised at C. D. Deshmukh Auditorium, India International Centre.


The Key Speakers during the Summit were Mr. ShyamJaju, National Vice President, B.J.P., Prof. (Dr.) K. K. Aggarwal, Chairman, National Board of Accreditation, Ms. ShaziaIlmi, Vice President, B.J.P. Delhi State, Prof.DileepMalkhade, Advisor (RFID), AICTE among others.


Integrated Chambers of Commerce and Industry (ICCI) is Industry led not for profit and Industry managed commerce think tank. ICCI is a Strong network of Entrepreneurs, Corporate, Policy Makers, Media, Academician and Researcher from different regions. ICCI bridges the gap between Industry and Policy Makers through regular deliberation, survey and sending the recommendations to relevant stakeholders. The vision of ICCI is to assist Government of India in Positioning India as Leading Economy of World. 

Professor Jain has authored more than 100 publications in international, national and trade journals, book chapters and case study collections, including the ‘Journal of Product and Brand Management’, the ‘Journal of Marketing Communication’, ‘Healthy Marketing Quarterly’, the ‘International Journal of Mobile Marketing’, the ‘Journal of Consumer Marketing’, ‘Young Consumers’ and many more. She has also contributed case studies tothe Marketing Management text book 15/e with renowned father of Marketing, Philip Kotler.


When asked the critical factor to scholar’s success in the face of stiff competition, Professor Jain said “Only passion, dedication, and sincerity will make you a humble knowledgeable scholar and an all-time learner”.


About MICA

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication. 

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