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04 June 2012, 18:20   Report Abuse



[ Scorecard : 1065]


Post Graduate Certificate Programme in Research and Data Analytics
Decision making process in modern business environment has transformed. Its now based upon Market Research and Data Analytics. This transformation is also aided by professional excellence in Market Research & Data Analytics by IT enabled services (ITES), business process outsourcing, knowledge process outsourcing, business intelligence, knowledge management and market research companies.

Overview & Pedagogy

This program focuses on building a strong foundation in Market Research & Data Analytics for entry-level to mid-level professionals. It will also cover the application of data analytical tools to assist strategic decision making. The program leans on practical and conceptual approaches that will be addressed through the sophisticated data analytic software.

It aims at providing good understanding and hands-on experience of the application of appropriate data analytic tools that are imperative in making effective decisions.

The program will give an overview to develop the strategies based on the findings from data for managing organization. It will create a working knowledge of the research industry, the role of analytics and its relationship to strategy building.

Programme Objectives

The program has been designed in close consultation with the industry to prepare entry-level and experienced professionals for a career in Market Research & Data Analytics. It is set to provide the right base for working in analytical teams in large corporations and outsourcing companies.


Programme Benefits

  • The program will help in developing skills for working in Market Research & Data Analytics industry
  • Participants will learn to use SAS and SPSS – two of the most popular tools used in the area.
  • It will develop a sound theoretical framework with insight into practical implementations.
  • Participants will get an opportunity to learn major aspects of working in the industry
Placement assistance will be provided by Ivory Education for non-sponsored candidates
This one year program is for executives with an acumen for Market Research and Data Analytics. It can serve as a stepping stone and a preliminary requirement for working in Market Research and Data Analytics departments.

Admissions Criteria

  • Graduates in any discipline.

Application Closure Date : May 31st, 2012

Program Starts : June 30th, 2012

11 June 2012, 13:24  

Dr. Anand Wadadekar

Educationist | Economist | Author

[ Scorecard : 8056]

Unique course

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