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Marketing Articles

Displaying Articles 1-10 of 77 in 8 pages


EXPERIMENTIAL MARKETING - THE NEW TOOL USED TO RETHINK TRADI


By Tara Ittira Chandy On 01 November 2017 at 11:30

IntroductionWith the advent of social media networks ,smart phones and search engines the traditional type of marketing is changing .The marketing communications which earlier focussed on the products have now shifted to focusing on the consumers. Br...

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Posted in Marketing | 0 comments | 111 hits


Case Study on Growth Management – Whole Foods Market


By kooveli madom On 22 August 2015 at 22:46

Case Study on Growth Management – Whole Foods Market 1. Introduction Whole Foods Market (WFM) owned by John Mackey’s retail natural food business’ growth trajectory started with “Safer Way” natural grocery store in 1...

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Posted in Marketing | 0 comments | 1561 hits


Advantages of learning an international language


By Ramesh Kumar.N On 19 December 2014 at 13:52

Introduction - The study of a foreign language: �The global economy is shifting away from the English-speaking world. Since 1975, the English-speaking share of global GDP has fallen significantly and will continue to fall. The Chinese economy ...

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Posted in Marketing | 0 comments | 2790 hits


Best mantra for would be MBA entrepreneurs - a sure win


By Ramesh Kumar.N On 20 October 2014 at 12:23

Per my research and market analysis, today Crowd Funding area, VC and angle investors from California (also other parts of the US) are re-looking at India and Bangalore in order to explore avenues, new startups and new ideas mainly in the informatio...

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Posted in Marketing | 2 comments | 2274 hits


"Sister Cities" initiatives - definition and scope -


By Ramesh Kumar.N On 23 September 2014 at 10:50

A must read for budding MBAs wishing to go for International Marketing as their career. Example: Proposal: Dubai, UAE and Bangalore, India – “Sister City” initiative. Definition and Scope: A sister city, county or state rela...

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Posted in Marketing | 0 comments | 2152 hits


Self Marketing: The course of existence towards excellence


By Praveen Sharma On 22 September 2014 at 15:52

When was the last time you sold something?….Oh it was yesterday itself! Every day we are selling ourselves or a part of us. We are selling our thoughts and intellect to our friends and peers. We are selling ourselves to our employers for new a...

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Posted in Marketing | 0 comments | 2261 hits


Sustainable MBA programs: 2014-15


By Ramesh Kumar.N On 22 August 2014 at 12:26

(A discussion in Bangalore by the writer among a large group of aspiring MBA students willing to go to the US for their MBA program) A new awakening will start happening in India among prospective MBA candida...

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Posted in Marketing | 3 comments | 2113 hits


Brand Presence in Malls


By panduperuri On 27 June 2014 at 12:42

Brand presence in Malls and its reflection On the growth of the company Mall culture in India: Over the years, there has been a lot of growth welc...

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Posted in Marketing | 0 comments | 1680 hits


Viral Marketing and its effects on Consumer Behavior


By Ankit Verma On 31 January 2014 at 22:26

''Your plan for 2014'' Viral marketing can be defined as a marketing technique which helps in creating a buzz about a service/product. This is mostly spread by word of mouth, sharing online, etc. The process of viral marketing is ve...

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Posted in Marketing | 0 comments | 2175 hits


Grab the thrust of Healthy (To Be) India


By Devendra Singh Rathore On 16 December 2013 at 10:40

Future Possible moves of Indian Food and Beverage Companies Apart from History of the company, Porter�s Five Point Model, SWOT and PESTEL analysis and other plethora of already known principles, I�d like to tell you something different a...

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Posted in Marketing | 1 comments | 2397 hits

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